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ABOUT US

Young Business Leader - B-LEAD 2025 is a Leadership-focused simulated Management Trainee competition, organized by Business & English Club - BEC in collaboration with the Foreign Trade University at HCMC Campus and endorsed by renowned MNCs and well-established corporations.

Deeply understanding students’ concerns in competitive job market, B-LEAD owns a Mission: augmenting the youth with a valuable playground to enhance the “LEAD”ership in the “B”usiness-like environment. Building on the BEC’S 20-year journey of value, B-LEAD is expected to foster the determination of young business leaders who proactively strive to take the lead in the fiercely competitive market.

~1000

Participants

30+

Universities

70+

Guests

35+
Business Partners

100+

Personal Interviews

B-LEAD strives to be the foremost launchpad for shaping the great leading generation. Through comprehensive assessments of professional expertise and leadership capacity, B-LEAD not only equips participants with the skills and insights to thrive in multinational environments, but also fosters visionary leaders.

B-LEAD is committed to providing a credited and high-quality platform where young talents can prove their capabilities through real-world experiences and comprehensive evaluations while expanding their professional networks.

We aim to be the bridge that helps future leaders gain recognition, achieve well-rounded personal development, and seize promising career opportunities.

B-LEAD 2025

In the harshly competitive job market, students inevitably encounter challenges to gain a competitive advantage for themselves. And B-LEAD 2025 will be a journey to help students reach an advantage called Leadership Skill. The world is in constant motion, shaping not only our actions but also our decision-making. In the midst of this turbulence, do not merely adapt - take the lead, navigate the change, and drive your own transformation.

The competition includes 3 rounds:

Round 1: Break the Inertia

Round 2: Enter the Chaos

Round 3: Conquer the Shift

About This Season:

Experience a training series according to a scientific model to ensure comprehensive leadership development based on the A.S.K model.

COMPREHENSIVE

We are dedicated to driving significant and lasting A.S.K growth in participants especially Leadership Skills - our uniqueness, empowering
them to become complete business leaders.

We strive for continuous improvement by setting the highest standards and refining our methodology. We demonstrate unwavering commitment to excellence in every aspect of the program, from assessment to mentorship.